China International Import Expo (CIIE)

China International Import Expo (CIIE) is organised and supported by the Ministry of Commerce of the People’s Republic of China as well as the Shanghai Government. It is to be held in early November each year at Shanghai, and the first CIIE in 2018 was recognised around the world as highly successful. Participants will be supported by the Chinese Government, industry and media support during the Expo.

As the event organizer  with CIIE Oz-Town attend the second CIIE in 2019, the third CIIE in 2020, the fourth CIIE in 2021, with the great results of signed Millions of Dollars orders every year. Oz-Town will continue and expand the area to support CIIE 2022.

CIIE 2022

With the development of the post-epidemic era, China’s economy is recovering rapidly, and its market is full of business opportunities. Other countries are also gradually opening their borders. More overseas companies are showing strong interest in the Chinese market, and Australian made companies are no exception. Now many companies are now considering participating in the 5th CIIE 2022.
Our existing exhibition group brands, Australian Natural Biotechnology, Unibale and W&H, have confirmed their participation in CIIE 2022. Meanwhile, Austar, Dairy-Pacific and Australia Biotechnology Corporation, as new entrants for 2022, have also signed contracts with the exhibition group. In addition to these confirmed companies, other companies are in the process of signing contracts.
According to official reports, the number of companies making reservations for the 5th CIIE 2022 is increasing, and the reserved exhibition area has exceeded 180,000 square meters. The appointment progress is faster than the same period last year, so it will be hard to find a booth for the 5th CIIE.
In order to enable more Australian small and medium-sized companies to have the opportunity to participate in the CIIE and have more business opportunities, the Australian Made and Oz-Town exhibition group now starts the CIIE 2022 investment to reserve the booth for 2022 in advance for the exhibitors.
We look forward to a fruitful 2022 and gather at the CIIE.

10 companies participated in the Australian Made/Oz-Town pavilion

CIIE 2021

Affected by the epidemic, the trip to the third CIIE was also very difficult for the Australian Made & Oz-Town Exhibition Group. However, with the support of the government departments and organizations of China and Australia, the Exhibition Group made its appearance at the CIIE smoothly. The members of the group were very successful and rewarded! During the CIIE, the pavilion signed a total of about 25 contracts with a total value of US$300 million. The value of the contracts doubled from the previous year.
Australian Made & Oz-Town exhibition group cooperated with Hunan Provincial Department of Commerce to hold an online business matching in Hunan province, and provided the exhibition group with an Australian Made dedicated venues. The exhibition group also organized our exhibitors to participate in the ICBC business matching, the Bank of China business matching, and the Austrade Dinner.
Mr. Graham Fletcher, the Australian Ambassador in China, visited the Australian Made & Oz-Town exhibition group, and help the exhibition group to promote their products. The exhibition group also invited Ms. Liu Bing, Deputy Consul-General (Commercial) of the Australian Trade and Investment Commission to witness on-site the companies in the exhibition group and held a grand MOU signing ceremony.

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CIIE 2020

Australian Made & Oz-Town exhibition group has finally signed agreements with 11 brands to participate in in the 2021 CIIE.
The brands in this expo cover most fields of Australian products, including honey, flour, gin, oatmeal, health food, beef and mutton, and other Australian food, health care products, and Australian advanced medical products and services, etc.
Among the brands that have participated in the exhibition are: Australian Natural Biotechnology, Eureka Health, Moulamein, Unibale, Allwellness, W&H and Jiyangtang. There are also new signing brands such as Azure Health Products, Laucke Flour, Moroka and Sunshine Creek.
Also, the exhibition group organized a series of business matchings for our members this year, to promote their companies, and help them to expand the markets.

2020

CIIE 2019

With both branding and financial support from AMCL, Oz-Town organised and presented a very successful pavilion for the 7 days of CIIE 2019 from 4-10 Nov 2019.
Support for its exhibitors included Oz-Town helping to organize their company passes for the event (50 in total), as well as their accommodation requirements in Shanghai.

Oz-Town invited around 80 business partners from China to attend the Oz-Town exhibit at CIIE during the show. In addition to that, Oz-Town organized 3 major activities in parallel with the CIIE:
• a business matching event the day prior to the CIIE at the Lucky Horse facility, with approx 30 companies attended business matching;
• an afternoon business matching event hosted by Hunan Province; and
• a special one day business matching event hosted by the Bank of China.

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CIIE 2019

With both branding and financial support from AMCL, Oz-Town organised and presented a very successful pavilion for the 7 days of CIIE 2019 from 4-10 Nov 2019.
Support for its exhibitors included Oz-Town helping to organize their company passes for the event (50 in total), as well as their accommodation requirements in Shanghai.

Oz-Town invited around 80 business partners from China to attend the Oz-Town exhibit at CIIE during the show. In addition to that, Oz-Town organized 3 major activities in parallel with the CIIE:
• a business matching event the day prior to the CIIE at the Lucky Horse facility, with approx 30 companies attended business matching;
• an afternoon business matching event hosted by Hunan Province; and
• a special one day business matching event hosted by the Bank of China.

Foot traffic throughout the entire period of the CIIE was very good. As a result, business written during the expo was good, totaling around US$100M. Oz-Town also signed a strategic partnership with Hunan Gaoqiao Market and the Delis Group in Henan Province.

In addition to the specific business written, Oz-Town organized CCTV interviews for exhibitors (and Ian Harrison representing the entire group) with Hunan TV, Shenzhen TV and China Global TV for general promotion and brand awareness during the exhibition.

Foot traffic around and through the Oz-Town pavilion was significant and included visits by the Deputy Premier of NSW (the Hon John Barilaro), the Trade, Tourism and Investment Minister of SA (the Hon David Ridgway MLC) and senior officers from the WA and VIC governments.

CIIE 2019 was a major expo and attracted enormous attendance. It was officially opened the Chinese President Xi Jinping and provided a very good platform for Australian companies seeking to enter the Chinese market or leverage their general promotion in China.

CIIE 2020

Oz-Town’s objective is to attract more companies from the Traditional Food & Beverage and Life Style categories to participate with it in 2020 CIIE, we will also encourage the company in Healthy and Medical sector to join us due to the high demand for such products in China.

For 2020, we are also considering to have more space to exhibit the Australian Made / Oz-Town Pavilion, we entered with few partners such as Australian Natural Biotechnology in WA to join us for the overall of the design and promotions. We are also seeking State Government support.

Australian Made Campaign Limited (AMCL) will support CIIE  for all the members who will attend CIIE.

FAQ

What is CIIE, what is the benefit we can get from attending CIIE event?

China International Import Expo (CIIE) is organised and supported by the Ministry of Commerce of the People’s Republic of Chinaas well as the Shanghai Government. It is to be held in early November each year at Shanghai, and the first CIIE in 2018 was recognised around the world as highly successful. Participants will be supported by the Chinese Government, industry and media support during the Expo. Oz-Town attend the second CIIE in 2019 with 15 Australian Made companies, with the great results of signed Millions of Dollars orders.

Who is Oz-Town?

Oz-Town is an Australian owned company.

Oz-Town provides a multi-faceted trade & Investment & Services platform that supports premium Australian exporters to access the Chinese market. The Oz-Town platform provides import, logistics and distribution access for Australian companies to China, whether currently exporting or seeking advice on commencing export to China. As well as provide the investment opportunityand souring for Chinese business partners.

Where can I get more information about Oz-Town?

Please contact the Oz-Town office or simply send us an email at ciie@oz-town.com to make an appointment to discuss any business opportunities further.

What kind of exporters should go to CIIE?

Oz-Town will facilitate leading Australian Made exporters from across Australia who are able to meet CIIE requirements for quality and capacity, and who are willing and able to enter into the Chinese market with our innovative business model. We are welcome the exports are in Food & Beverage area, Life style as well as Health and Medical area. If you are not sure, please call us for inquiries.

How does an exporter start working with Oz-Town?

You can email us on ciie@oz-town.com and we will send you the application form and related documents straight away and will guide you through the whole procedure.

Contact us for more information