The 4th CIIE Australia Conference in 2021

About this Event

The Chinese International Import Expo (CIIE) is an important event for Australian exporters looking to gain a foothold – or expand – in the China market. Each year global contracts totaling around $70 billion are signed at this expo.

In 2020, CIIE took on a different look as a result of border restrictions. Even so, a record 180 Australian business attended. 

In this event, you will hear directly from representatives of the CIIE Bureau in Shanghai, and CEO of Oz-Town Australia on their experience and gain of participating in 2019 and 2020, as well as the new arrangements of Australian Made and Oz-Town Exhibition Group for 2021.

It will also cover recent changes to Chinese regulation on health supplement imports. 

In this event you will learn about: 

  • What is in store for CIIE in 2021
  • How your business can participate
  • Results Australian businesses have achieved at CIIE in past years
  • How relaxed regulations on health supplments could benefit your business. 


  • Representatives from the CIIE Bureau in Shanghai, covering food & agriculture and medical products & healthcare
  • Representative from Australian Made
  • CEO, OzTown


  • Time: 11.30 – 1.00pm (Registration from 11:15am) 
  • Date: 23rd February, 2021
  • Location: ZOOM Meeting

The organizer

The Australia China Business Council is a membership-based, non-profit, non-government organisation that provides members with knowledge and connections to support their Australia-China business.

It is composed of a national office, 8 state branches and around 900 Australian and Chinese companies.

ACBC NSW is a vibrant and diverse branch with a membership that represents a wealth of China experience. Our database of 4000 friends and associates is a powerful platform for positioning your business with the Australia-China business community.

Each year, ACBC NSW hosts over 50 events on a range of topics including marketing, cultural communication and legal issues. It arranges seminars with political and government leaders as well as high profile business representatives and academics.

ACBC also plays an influential role as an adviser to the Australian Government on commercial relations with China. 

Organisation of SPEAKERS

China International Import Expo (CIIE or CIIE), sponsored by the Ministry of Commerce of the People’s Republic of China and the Shanghai Municipal People’s Government, is the world’s first large-scale national-level exhibition focusing on Import.

The China International Import Expo is a major measure taken by the Chinese government to firmly support trade liberalization and economic globalization and take the initiative to open its market to the world. It will help strengthen economic and trade exchanges and cooperation among countries around the world, promote global trade and economic growth, and promote the development of an open world economy.

Australian Made Campaign Limited (AMCL) is a publicly traded non-profit company established in 1999 by the Australian Chamber of Commerce and Industry (ACCI) and State and Territory Chambers of Commerce.

AMCL manages the “Australian Made, Australian Grown” label in collaboration with the Federal Government. The logo assures consumers that the products purchased are original Australian products, comply with Australia’s stringent manufacturing and safety standards, and are trusted and recognized by Australian consumers.

Products bearing the logo must also comply with the Australian Consumer Law standards and the more stringent practice guidelines set out by AMCL. There are 2,800 member companies under Australian Made, all of which are local companies with the logo of Australia Made and produce products Made in Australia.

Oz-Town is the strategic promotion partner of Australian Made in China. Oz-Town provides services and partnerships to Australian companies seeking to export to China through close links with government, industry, business partners and industry bodies.

Oz-Town is passionate about continuing to bring Australian made products to China and helps Australian made brands develop online and offline marketing channels through an extensive network of established partners. It provides an opportunity for more Australian high-quality products to enter the Chinese market, so that more people can understand Australian products, and increase the communication between Australian enterprises and Chinese enterprises.

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