01 Dec The First Chinese “Australian Made” Experience Pavilion is located in Suning ShangHai
Dongfang.com reporter Yan Liu reported on 14th of April 2014 :
Today, the first “Australian Made” physical store, the Australian Life Experience Pavilion, opened in Pudong Suning Shopping Store. It is understood that the “Australian Made” Life Experience Pavilion is used as the national pavilion in Suning Supermarket under the management of Suning international . It operates through two modes which are Traditional Trade and Cross-Border Trade. Meanwhile, it opens in Suning Store to ensure that chinese consumers can enjoy the best products at the best price from overseas directly.
According to the reports, the products displayed in the Australian Life Experience Pavilion include Health products, Skin Care products, Food, Red Wine, and Mother and Baby products. All the products introduced in the Australian Life Experience Pavilion are marked with “Australian Made” logo . As the Australian government’s pioneer in bringing Australian well-known Australian brands and products to China, “Australian Made” will become one of the channels for all Australian products to enter the Chinese market.
As planned , Oz-Town will use local resources to assist Suning in brand negotiations, while Suning will use domestic channel to expand its market. On the one hand, the Australian Life Experience Pavilion project provides sales functions and provides more support at the supply chain side. As an Australian strategic partner of Oz-Town, Australian Made has effective supervision and control over the brands and products made in Australia, ensuring that all products meet Australian standards.