Australia is famous for being “Clean, Green and Natural”, for its food and beverages and also for its creativity and renovations. The Australian-China FTA opened doors to China, and effective from 1 Jan 2019, tariff on dairy, wine, seafood, beef etc. will be eliminated completely, further enhancing the competitiveness of Australian products in China.
In qualitative and quantitative consumer research commissioned by AMCL in China, consumers indicated the logo communicated the following attributes:
- Successfully makes the Australian connection: 69%
- Clean and green: 70%
- Official: 56%
- Fresh: 60%
- Environmentally friendly: 71%
- Easy to understand: 66%
- Pleasing image: 61%
We are the retail partner for Australian Made and since 2015 and we have helped Australian Made Licensees enter into the Chinese market.